We prefer to invest our dollars in people, processes, and equipment so that we can control our costs and pass the savings along to you. This allows us to offer the same quality lenses as the big guys with less of a price tag. We are just a small, independent company with about 30 employees right here in the USA. Unlike the big brands, we don’t have hefty expenses on research and development, HUGE advertising campaigns, and high-powered executives with lavish lifestyles. Our business is to help you extend the life of your sunglasses at a price that makes sense. They price their lenses so high that if you are on the fence about replacing or buying, you are more likely to say “shoot, if lenses cost that much, might as well just buy a new frame.” Sound familiar? If a brand does happen to offer some replacement lenses, you might notice that our lenses often cost less than half of what they charge. In fact, if you made it here, you are one of a small group to be in the know. It’s no wonder most people don’t know that this product exists. We probably don’t need to tell you that selling sunglasses is their priority and that selling replacement lenses to extend the life of the sunglasses they just sold to you ISN’T. They spend an unimaginable amount of money to advertise their newest products - and they do it all without mention of replacement lenses.

They even invade your local fishing and surf shops. This company owns almost every sunglass brand you can think of and pits them against each other as if they are separate. Did you know that as of 2014, just one giant company owned 80% or more of all sunglasses sold in the United States?

Costa del mar slack tide